Belk at Pecanland Mall getting makeover

Publié le par shoxshoes

Construction is underway on a major remodeling of Belk at Pecanland Mall in Monroe,representing a $6 million investment.  The remodel will allow the 125,000-square-foot store to expand its lines of fashion brands and merchandise assortments.

The remodel will create a modern new decor and shopping environment featuring the latest display fixtures, new porcelain tile aisles and carpet, energy-efficient lighting, and refurbished restrooms and fitting rooms. The exterior of the building is also being refreshed as part of the project. Construction is scheduled for completion in late September prior to the store's grand re-opening on October 16, 2013. The store will remain open throughout the project.

The ladies shoe department is being expanded to nearly 9,000 square feet of space, and the size of the men's shoes department will more than double to 2,000 square feet.  New shoe brands being added include CYNTHIA Cynthia Rowley, Calvin Klein, Sam Edelman, G by Guess, Kenneth Cole Reaction and Ralph Lauren for ladies and Ralph Lauren for men.

The fashion accessories and handbags departments are also expanding and will feature new premium brands by CYNTHIA Cynthia Rowley, Michael Kors, and more. The enlarged fashion jewelry department will introduce open display fixtures to make shopping easier and will add modern jewelry by CYNTHIA Cynthia Rowley and BCBG.

Other merchandise areas being expanded as part of the remodel include ladies better sportswear, suits and petites; men's better traditional and modern sportswear and pants; and children's departments.

Better sportswear brands for women being added at the store include Calvin Klein, Karen Kane, Lucky Brand dungarees, Jones New York Signature, Lauren Polo Ralph Lauren, CYNTHIA Cynthia Rowley, and Jones New York petite sportswear. Walcoal bras are also being added. New brands for men will include MADE Cam Newton better sportswear, sport coats, blazers, suits and suit separates. Other new brands include Polo Ralph Lauren for infants, toddlers, boys and girls; and UnderArmour for young men, toddlers, boys and girls.

Belk officials say they are doing all they can to minimize any inconvenience during the construction work.              

The store originally opened at Pecanland Mall in 1985 under the McRae's name, and was expanded into a second building in 1997. It was converted to Belk in 2005 upon the company's acquisition of McRae's and Profitt's stores.

The rich are channeling some of the money they’re saving into homes amid the perceived recovery of the housing markets, said Hana Ben-Shabat, a New York-based partner in the retail practice of the A.T. Kearney Inc. consulting firm.

‘‘Many affluent people are converting their money into real estate and things that have long-term investment returns and are spending less on having the latest Hermes handbag,’’ she said. ‘‘When they do have to buy a handbag, they go buy Coach.’’

She has one caveat: A small cadre of ultra high-net worth individuals, with $5 million and more in net assets, is insulated and not cutting back, she said.

Luxury consumers are shopping more for durability and quality rather than just the name on the label, said Jerome Jacques, a Malibu, California-based handbag designer.

‘‘A lot of people are tired of the vanity,’’ Jacques said. ‘‘They don’t want something that is bling-bling and gaudy. They want something really well-made, that doesn’t shine, and that has value.”

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