10 Young London Creatives Shaping the Future of Fashion

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 It’s a well known fact that London’s fashion ecosystem, with its top tier design schools and numerous support schemes, has helped launch the careers of internationally recognised young fashion designers. But apart from designers, London is also a hub for a wide and vibrant community of stylists, photographers, hair and makeup artists, set designers, art directors and other fashion creatives, many of whom are clustered in the city’s East End, known for its warehouse spaces and colourful nightlife.

Over the last few weeks, BoF spoke with several of these fast-rising young talents, poised to assume their rightful position among the global fashion industry’s top creatives of tomorrow. Dedicated, talented and hugely passionate about their respective crafts, say hello to ten of London’s top young fashion creatives.

As a kid growing up in the British Midlands, Anna Trevelyan would make her own clothes, die her hair and customise every piece of clothing she could get her hands on. Still, she had no idea what ‘styling’ was, let alone that it could be a career, until, while at university, she came across a course called ‘fashion styling and photography.’ “It seemed like a good fit,” the fast-rising stylist recalls. But, in fact, Trevelyan had found her calling.

Anna’s big break came when, after moving to London, Nicola Formichetti noticed her outré personal style on Myspace — “I was a bit of a clubkid,” she confesses — and decided to cast her in a Uniqlo campaign. Trevelyan ended up assisting Lady Gaga’s famous stylist for over three years, a period during which she worked closely with the monster-famed popstar. “Working with Gaga was massive training. She works incredibly hard, non-stop, and you have to keep up with that. But after doing that, everything is achievable.”

Indeed, after signing up with the agency CLM, Trevelyan started to work on her own projects and has been very busy ever since, building a reputation for her brash, colourful work. Trevelyan says she can be inspired by anything “from evil goth to pink fairy,” but the common thread that runs though her work are a no-holds-barred attitude and a penchant for bold experimentation. In addition to styling editorial, music videos, fashion films, runway shows, advertising campaigns and look-books, the unstoppable 27-year-old consults with fashion and beauty brands and is the fashion director and buyer for Machine A, a Soho boutique that champions young independent designers.

Her clients and collaborators include everyone, from V and the Sunday Times Style magazine to Nick Knight’s SHOWstudio, MAC cosmetics and photographer Ellen von Unwerth, for whom she has styled Marc Jacobs and Naomi Campbell for the weekly German news magazine Stern and produced high-concept spreads for fetish magazine Sang Bleu. With so much going on, Trevelyan barely has time to breathe, but the restless 27-year-old is already thinking of her next moves: “I want to move to New York, I can’t stay in one place for very long.”

In 2005, two weeks after graduating from a Berlin art school, photographer Thomas Lohr packed his bags for New York, where he quickly became part of Brooklyn’s thriving creative scene and started developing a distinct visual voice. But things didn’t really take off for Lohr until he arrived in London, two and a half years ago. “People give you a chance here,” the 33-year-old says of the British capital. And, indeed, within a couple of weeks of moving to the city, the Bavaria-born soccer enthusiast was shooting for i-D.

In a short period of time, Lohr has made a name for himself, thanks to his idiosyncratic fashion editorials and portraits. Often inspired by his love of modern dance and architecture — passions reflected in his fashion stories’ pristine locations and artful compositions —  Lohr’s aesthetic universe blends a 1990s-inflected minimalism with a psychologically fraught, withholding attitude that is unequivocally contemporary.

The rising lensman’s clean, modern style has also made him somewhat of a go-to portrait photographer for some of the industry’s most influential figures. Indeed, he has shot everyone from Christopher Kane and Proenza Schouler’s Jack McCollough and Lazaro Hernandez to insider editors Joerg Koch, Thomas Persson and BoF’s very own Imran Amed.

Recently, Lohr shot the lookbook for Raf Simons’ Pre-Fall 2013 collection for Dior. His work has also featured prominently in the last three issues of influential magazine Fantastic Man. With a strong portfolio and a reputation for being faultlessly charming, we are sure we will be seeing a lot more of Lohr’s intriguing images in months and years to come.

She has since become one of Walker’s most trusted collaborators, crafting the whimsical, fairytale-like sets and props that often inhabit his photographs. Her work has also appeared in British Vogue, McDonald’s commercials and advertising campaigns for fashion brands like Stella McCartney.

Although she studied photography at Bournemouth University and interned at Nick Knight’s SHOWStudio, Thierstein admits that she “never felt quite comfortable” with the practice and yearned for a sense of satisfication she immediately found with set design. Three years on, she has two full-time assistants and her own East London workspace, crammed with props and costumes, including artfully battered dollhouses, fuzzy moth wings dipped in coffee and spiders with lampshade bodies, to name but a few.

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